MHC services span various areas, leveraging my experiences and skills developed over 30 years as a business leader and marketing strategist.

Business Growth & Strategy

Helping leadership teams define direction, sharpen positioning, and unlock growth - whether in a single market or across regions. I bring clarity, commercial thinking, and operational pragmatism to turn ambition into traction. This includes:

Business planning and positioning
New market entry and opportunity mapping
Pitch consulting — supporting either agencies or clients through high-stakes processes

Case Study - Business Strategy Reset:
I worked with a new Country CEO to reset the strategy. After interviewing stakeholders, reviewing financials, and assessing capabilities, we clarified where the business could win — and why. We then built an operating plan via leadership workshops. The result: a clear, confident direction, greater internal alignment, and a roadmap for growth.

Client–Agency Dynamics

When these relationships work, they’re magic. When they don’t, they’re costly and exhausting. I help clients and agencies reset the relationship — improving trust, communication and outcomes.

Case Study - Business Strategy Reset:
A major client was preparing to terminate their agency contract. By interviewing both sides and facilitating open, structured conversations, I helped shift the dynamic from blame to partnership. Within 18 months, the client became one of the agency’s strongest advocates — and the work improved too.

Leadership, Coaching & Advisory

Supporting senior leaders, founders and boards to lead with purpose, courage and clarity. I offer mentoring, onboarding support, team alignment, and board-level advisory — all grounded in real-world leadership experience.

I am also launching an exciting new offering of peer-group advisory and coaching to small-medium sized business owners. Watch this space for more!

Case Study:
After hiring a new MD in France, I built a six-month mentoring plan to support their transition. Through weekly coaching, feedback loops and stakeholder alignment, we fast-tracked their integration, built confidence, and helped them succeed — without the usual six-month stumble.

Midlife Consumer Strategy

The 50+ audience is the UK’s most commercially powerful — and most overlooked — consumer group. I help marketers and agencies better understand this generation, rethink their segmentation, and unlock more inclusive, profitable growth.

I’ve written extensively about this opportunity in my published eBook, The Experience Generation, and developed a set of diagnostic tools and consultative services to help brands and agencies get it right. Read more on the 50+ Consumers page.

Testimonials

“Mark is a brilliant combination of heart and backbone — someone who truly cares about his team, his clients, and doing great work, while never shying away from tough decisions.”

Charlotte Goddard
Global Media & Strategy Leader, ex-adidas
“His strategic background, honed across diverse countries, agencies and cultures, is invaluable. Mark supported and challenged me in all the right ways — I’m incredibly grateful.”

Kate Kitz
COO, WPP Media South Africa
“Mark’s leadership style blends strategic vision with genuine empathy. He inspires and empowers the people around him — a rare and valuable quality.”

Guillaume Balloy
CEO, Mindshare France & CEO, Keyade
“Mark manages with empathy and compassion, while delivering exceptional results. He has a rare ability to unite people, make calm and measured decisions, and help others grow.”

Louise Martell
Global Head of Strategy, OpenMind for Nestlé
“Loyal, insightful and creative — Mark was a fantastic CEO and mentor. His empathy and strategic thinking set a brilliant example. Our catch-ups were the highlight of my week.”

Lamiya Boumlaki
CMO & Advisor, ex-MTV, F1, Majid Al Futtaim
“He’s exactly the kind of media professional every client needs, but so few actually have. Clear, focused, and always guided by smart, strategic thinking.”

Chris Walton
MD, Nunn Media (Australia)
“Despite Sweden being a smaller market, Mark engaged deeply, championing our ideas across Europe. He’s knowledgeable, open, and generous with his support.”

Clara Grelsson
MD, Adnuntius SE & FI

“Mark is a brilliant combination of heart and backbone — someone who truly cares about his team, his clients, and doing great work, while never shying away from tough decisions.”

“His strategic background, honed across diverse countries, agencies and cultures, is invaluable. Mark supported and challenged me in all the right ways — I’m incredibly grateful.”

“Mark’s leadership style blends strategic vision with genuine empathy. He inspires and empowers the people around him — a rare and valuable quality.”

“Mark manages with empathy and compassion, while delivering exceptional results. He has a rare ability to unite people, make calm and measured decisions, and help others grow.”

“Loyal, insightful and creative — Mark was a fantastic CEO and mentor. His empathy and strategic thinking set a brilliant example. Our catch-ups were the highlight of my week.”

“He’s exactly the kind of media professional every client needs, but so few actually have. Clear, focused, and always guided by smart, strategic thinking.”

“Despite Sweden being a smaller market, Mark engaged deeply, championing our ideas across Europe. He’s knowledgeable, open, and generous with his support.”